Hip Hop Ads

In a grad school class we actually had to post to a blog weekly. The postings were whatever the assignment were for the week:

Pro: Hip Hop Goes Commercial by Erik Parker (Village Voice September 11-17, 2002)

In the late 1980’s I remember my journalism teacher telling me that hip-hop wouldn’t last the next five years. Well, more than 20 years after it’s inception hip-hop culture and music has woven it’s way into all parts of global living. So it’s only natural that it would be used as a commercial vehicle. Like all underground movements that gained pop culture status, hip hop is now being used to sell everything from burgers to cellular phones. If everything sang or rapped about becomes “cool” then it goes without saying that the artists should gain financially from it. This is a capitalist society and there’s no such thing as free advertising. It’s only fair that a cultural movement began by economically impoverished minorities should be able to benefit from big businesses that co-op culture for monetary gain.

Con: Hip Hop Goes Commercial by Erik Parker (Village Voice September 11-17, 2002)

Conspicuous consumption and market branding has ruined hip-hop culture and music. In the late 1980’s hip hop was about community building and the upliftment of an economically impoverished people. Even if you weren’t poor you could still benefit from the teachings of the music and the sense of community it fostered. Yet today unless you care about Motorola pagers, Courvoisier liquor, Range Rovers, platinum, diamonds, and any number of brand name foolishness, then hip hop isn’t for you. Everything is to further individual materialistic desires usually by means detrimental to the human community as a whole. Hip hop has spread it’s materialistic message across the globe. It’s an infection that’s only getting worse when Snapple bottles start breakdancing.

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