Category Archives: Media Crit

Hip Hop Ads

In a grad school class we actually had to post to a blog weekly. The postings were whatever the assignment were for the week:

Pro: Hip Hop Goes Commercial by Erik Parker (Village Voice September 11-17, 2002)

In the late 1980’s I remember my journalism teacher telling me that hip-hop wouldn’t last the next five years. Well, more than 20 years after it’s inception hip-hop culture and music has woven it’s way into all parts of global living. So it’s only natural that it would be used as a commercial vehicle. Like all underground movements that gained pop culture status, hip hop is now being used to sell everything from burgers to cellular phones. If everything sang or rapped about becomes “cool” then it goes without saying that the artists should gain financially from it. This is a capitalist society and there’s no such thing as free advertising. It’s only fair that a cultural movement began by economically impoverished minorities should be able to benefit from big businesses that co-op culture for monetary gain.

Con: Hip Hop Goes Commercial by Erik Parker (Village Voice September 11-17, 2002)

Conspicuous consumption and market branding has ruined hip-hop culture and music. In the late 1980’s hip hop was about community building and the upliftment of an economically impoverished people. Even if you weren’t poor you could still benefit from the teachings of the music and the sense of community it fostered. Yet today unless you care about Motorola pagers, Courvoisier liquor, Range Rovers, platinum, diamonds, and any number of brand name foolishness, then hip hop isn’t for you. Everything is to further individual materialistic desires usually by means detrimental to the human community as a whole. Hip hop has spread it’s materialistic message across the globe. It’s an infection that’s only getting worse when Snapple bottles start breakdancing.

Make the Call That May Make the Difference

Make The Call That May Make The Difference.

Using slow motion and the faces of smiling calm children, McNeil Consumer Pharmaceuticals presents a vague glimmer of hope for the parents of children with ADHD. No doubt some of these children need help and one would only call or get information from the website if their child has ADHD. Yet this commercial has a kind of creepiness that borders on an image of mind control. The increase of pharmaceutical companies advertisements seems to be either the chicken or the egg of a bigger American problem. The medicalization of everyday life. The children are shown with their parents being the type of children seen on television in generic “childhood” situations such as playing with other children, working with their parents, doing their homework, eating breakfast. This is all fantastic if only there weren’t graphics over the montage saying “12 hour dose”; “Once daily medication”; “Consistent symptom control”. The parents calm pleased voices tell of the process the children are making from their medication. In the shot showing the success story video and ADHD advances brochure (with questions for your doctor) this is when it’s apparent what’s being sold. What’s being sold is the idea that your child can be like these kids. Not to negate the real problems some children have, but a national ad campaign shown during daytime TV to mothers watching their soap operas seems a little sinister. Yes, this might get the information to a mother who has a child with a real problem, but what about the mother who simply doesn’t know how to handle her child. What about the loud rambunctious children who are natural explorers and trouble makers? Certain kinds of these ADHD medications have been safely and widely used for over 40 years. Does this explain the increase of the overall pharmaceutical campaigns for treatment of anxiety disorders. There’s no shame in getting help for problems, yet a commercial showing television children leading television lives seems to be a poor (and dangerous) method for getting help for those who really might need it as opposed to simply those who can get it.

Boomtown

Now this show is now defunct… but let’s think about it again- shall we?

Boomtown:

Looking at a single crime from at least seven different viewpoints is a clever working of the postmodernist theory of no master narrative, yet Must See Sunday on NBC might not be the tableau in which to paint this particular masterpiece. The outstanding ensemble cast and brilliant concept of Boomtown may get lost in the very gimmick that makes this show interesting.

The audience is guided through a crime from the point of view of it’s seven major characters: two detectives, two cops, a paramedic, a district attorney, and a reporter. That’s brilliant. “Sometimes the best way to tell the whole story about something is not to try to tell the whole story, but to tell all the little stories and let the viewers put it together themselves,” according to Graham Yost, series co-creator, executive producer, and writer. In addition to the regular cast, the story is also told through the eyes of the victims and perpetrators of the crimes (and sometimes quirky passersby). The vignettes are woven together by white titles (telling the audience who they are now) on a black screen. During this half season every situation has neatly been handled. It’s not always pretty, but there are no pesky questions lurking around on Monday morning.

Let’s stop for a moment. This is a show that’s daring enough to allow an American TV audience to believe they are experiencing life through the characters eyes, yet heavy handedly guiding them the most obvious choices. Boomtown needs the leash taken off. It wants a smart audience but doesn’t trust itself or the audience enough to give them the freedom to make up their own minds. The audience, according to the commercials, are people: who travel, shop by computer, drive luxury cars (as well as small foreign and beefy American ones), eat chicken and beef, use wireless phones and digital cameras, vote, have health insurance and families, care about wrinkles, and wear underwear. That sounds like a broad sampling of America. That sounds like people who can be trusted. Boomtown should trust these people and not treat them like idiots while telling them their “smart”.

Watching this show feels like having a crush. You see the person. You like them. You kind of follow them around, and you learn about them through other people. Just enough to make you want to know more. You start having small conversations with them and then you discover- all they have is small conversation. There’s nothing else. No depth. Some interesting, even alluring, detail is mentioned, then it’s back to the weather.

It’s not that the characters on Boomtown don’t have depth. That’s what’s infuriating. There’s more story there. We’re given glimpses of who these people are. Wonderful glimpses. But everything feels like a shadow. As soon as we’re getting some understanding we’re somewhere else being someone else. On commercial series television- there must be some master narrative. Even Twin Peaks had central question. Something to make an audience care. In the midst of solving a crime, the audience also has to sympathize with these characters. The viewers experience is experiential, yet we never really get a chance to experience.

The strength of the performances keeps it alive. Actors Donnie Wahlberg (Detective Joel Stevens) and Neal McDonough (Deputy D.A. David McNorris)- both from Graham Yost’s “Band of Brothers”- lead a superb ensemble. These actors are fighting to give the audience what they need to hold their attention. But as soon as the door cracks open to understanding… there’s a commercial, or a cut, or a little piece of business that destroys the moment. It screams “CABLE!!!”.

So at mid-season I leave you with these questions: Will Boomtown trust itself enough to not rely on it’s flashy editing style to show the characters development? Will Boomtown trust it’s audience enough to know that flashy editing and titles won’t be necessary when the characters and their motivations are clear? If not… we might have to see what the mid-season replacements have in store.